The key to successful web site design isn't sophistication, it's simplicity.

Designing for simplicity is anything but simple. But well thought-out simplicity is what makes the successful websites work. Consistent navigation gives the user control over your site and allows them to go from one page to another confidently.

At Hollografix we design for the lowest (reasonably) common denominator out there. We never assume everyone has high-speed connections or state-of-the-art monitors. Most people have small monitors. Most people have their monitors set for 800x600 and don't even know they can change it, much less how. Studies prove that on the web visitors look for text, not graphics to navigate sites, make clear, strong text available right away. And keep those as simple as possible so they load quickly. Avoid scrolling if you possibly can, but if you must use it, use vertical scrolling only, never horizontal.

There are many factors to consider when it comes to designing an effective web site. Here are a few that we at Hollografix consider to be vital-

Short Downloading Time:

Most people are surprised to find out how short concentration spans are when it comes to viewing web pages. The average visitor to your site had better see something within a few seconds, or he/she will get bored and leave. Animations, large graphics and movies can provide great web content, but they shouldn't be on the front page and they should usually be optional rather than being forced on your visitor.

Interactivity:

This is an area where the web has a huge advantage other media forms of advertising. Interactivity is proven to be one of the major factors of making your site 'sticky' - attractive enough for your visitors to return time and time again. Interactivity: Guest Books, FAQ - Frequently Asked Questions. - The possibilities are endless!

Regular Updates:

Updates are possibly the major factor when it comes to visitors returning to your site. They want to see something different. Updating a web site is extremely cost-effective, especially compared to the cost of updating catalogues.